You simply must check out our new NAS web site, www.nasrecruitment.com, to see how we've changed to help the changing HR industry.
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NAS TalentTalk Blog
14 years ago
Monday, October 26, 2009
NEW NAS Recruitment Communications Web Site
You simply must check out our new NAS web site, www.nasrecruitment.com, to see how we've changed to help the changing HR industry.
Let us know what you think!
Wednesday, September 30, 2009
Google, a leader in 100 Best Global Brands
Just out--Business Week (September 28, 2009) and Interbrand have identified the 100 Best Global Brands and Google is ranked #7, up from #10 in 2008, and leads the pack with the biggest brand value percentage increase of all 100 brands. To put this in perspective, Harley-Davidson, a well-known top 100 brand, fell from 50th to 73rd place.
Google is not only a top brand, but also has become a commonly used verb. I google, you google, we all google to find information about almost anything--where to shop, where to dine, where to travel and, now more often than ever, where to work. Job seekers are starting their job searches on Google, so it’s become imperative that your company’s opportunities appear in the first page or two of the search engine. And while seekers use other search engines, Google dominates.
So how do you make sure your company’s jobs will land on page 1? Two ways—search engine optimization, SEO, (for high organic ranking) and search engine marketing, SEM, also known as pay-per-click sponsored positioning.
Test Google yourself. Search on a job category you use, such as software developer jobs, and a location, such as Milwaukee. Do you see your company on page 1? Chances are most of the top listings, both organic and paid, will belong to job boards who understand the value of SEO and SEM. And perhaps one of those job board listings could be for one of your jobs. But wouldn’t you rather job seekers come directly to your career site rather than a job board where they will be exposed to multiple opportunities?
NAS Recruitment Communications will help you with both SEO and SEM, integrating both into your recruitment strategy. Give me a call or drop an email to learn more without any obligation, Connie Poll, cpoll@nasrecruitment.com, 414-964-8410.
To see the complete list of all 100 Best Global Brands, click here.
Google is not only a top brand, but also has become a commonly used verb. I google, you google, we all google to find information about almost anything--where to shop, where to dine, where to travel and, now more often than ever, where to work. Job seekers are starting their job searches on Google, so it’s become imperative that your company’s opportunities appear in the first page or two of the search engine. And while seekers use other search engines, Google dominates.
So how do you make sure your company’s jobs will land on page 1? Two ways—search engine optimization, SEO, (for high organic ranking) and search engine marketing, SEM, also known as pay-per-click sponsored positioning.
Test Google yourself. Search on a job category you use, such as software developer jobs, and a location, such as Milwaukee. Do you see your company on page 1? Chances are most of the top listings, both organic and paid, will belong to job boards who understand the value of SEO and SEM. And perhaps one of those job board listings could be for one of your jobs. But wouldn’t you rather job seekers come directly to your career site rather than a job board where they will be exposed to multiple opportunities?
NAS Recruitment Communications will help you with both SEO and SEM, integrating both into your recruitment strategy. Give me a call or drop an email to learn more without any obligation, Connie Poll, cpoll@nasrecruitment.com, 414-964-8410.
To see the complete list of all 100 Best Global Brands, click here.
Thursday, September 10, 2009
Online Clicks for Client
Niche Site Creates Positive Outcome for St. John West Shore Hospital
Posted by Laura McPeck, Director of Total Quality, Business Development
Banners and radio prove to be effective support options.
September 8, 2009 – In urgent need of hiring experienced RNs, St. John West Shore Hospital (SJWS) in Cleveland, Ohio, turned to NAS Recruitment Communications to develop an exciting new branding campaign to launch in coordination with an open house to meet its recruitment needs.To attract the attention of practiced RNs, NAS created an employment brand for SJWS that used photos of employees in real-life scenarios of the daily work at the hospital. It also utilized a multi-pronged media advertising approach, which utilized online components.
A rich-media corner-peel ad - where one corner of the Web page expands to cover the screen upon mouse-over - was created on the homepage of Cleveland.com, the area’s local website. When job seekers clicked on the ad, they were directed to a splash page that displayed pertinent information about the open house and SJWS’ Web address, where potential candidates could apply online if they were unable to attend.
A banner was developed to run on a local news website called MomsLikeMe.com, targeting the targeted female demographic. In addition, NAS created a succinct ten-second radio commercial that aired two weeks prior to the open house event.NAS successfully measured activity from the corner-peel ad on Cleveland.com, based on the number of click-throughs.
Results showed that the ad produced high-volume traffic and was a crucial component to the strong campaign. Sixty-five RNs attended the event and 21 interviews were scheduled. SJWS has already hired six RNs from the open house and continue to interview.
According to Jeanne Gregg, Employment Coordinator for SJWS, the event “…was terrific! We had a huge turnout and lots of fun! NAS was a valuable partner in the process.”
For NAS information in Wisconsin, please contact Connie Poll, Director NAS-Milwaukee, cpoll@nasrecruitment.com.
Posted by Laura McPeck, Director of Total Quality, Business Development
Banners and radio prove to be effective support options.
September 8, 2009 – In urgent need of hiring experienced RNs, St. John West Shore Hospital (SJWS) in Cleveland, Ohio, turned to NAS Recruitment Communications to develop an exciting new branding campaign to launch in coordination with an open house to meet its recruitment needs.To attract the attention of practiced RNs, NAS created an employment brand for SJWS that used photos of employees in real-life scenarios of the daily work at the hospital. It also utilized a multi-pronged media advertising approach, which utilized online components.
A rich-media corner-peel ad - where one corner of the Web page expands to cover the screen upon mouse-over - was created on the homepage of Cleveland.com, the area’s local website. When job seekers clicked on the ad, they were directed to a splash page that displayed pertinent information about the open house and SJWS’ Web address, where potential candidates could apply online if they were unable to attend.
A banner was developed to run on a local news website called MomsLikeMe.com, targeting the targeted female demographic. In addition, NAS created a succinct ten-second radio commercial that aired two weeks prior to the open house event.NAS successfully measured activity from the corner-peel ad on Cleveland.com, based on the number of click-throughs.
Results showed that the ad produced high-volume traffic and was a crucial component to the strong campaign. Sixty-five RNs attended the event and 21 interviews were scheduled. SJWS has already hired six RNs from the open house and continue to interview.
According to Jeanne Gregg, Employment Coordinator for SJWS, the event “…was terrific! We had a huge turnout and lots of fun! NAS was a valuable partner in the process.”
For NAS information in Wisconsin, please contact Connie Poll, Director NAS-Milwaukee, cpoll@nasrecruitment.com.
Tuesday, September 1, 2009
Webcast September 15, Career Site and Metrics
NAS Interactive, a division of NAS Recruitment Communications, will present “Making Your Career Site Work for You: Let Metrics Guide Your Sourcing Strategy,” a special webinar to be hosted Wednesday, September 15th at 1:00 p.m. CDT.
Caroline Slomski, Interactive Marketing Strategist, and Kevin Hawkins, National Internet Strategist for NAS, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully combining powerful new metric tools—tools that can map candidate activity through to application—with SEO techniques to increase their return on media investment and drive more qualified candidates to apply. All at a fraction of what most companies invest in print ads and online postings.
“Until recently, HR organizations relied heavily on media feedback and candidate self-sourcing tools to guide their sourcing decisions,” said Slomski. “However, most media metrics only report the number of clicks, impressions and other means of measuring initial engagement. And candidate self-sourcing—asking candidates to identify what source drove them to the application on a form within the ATS—offers organizations unreliable information at best. Our metrics can track through to the ATS, giving our clients a far more reliable method of source tracking than media feedback or an aided drop-down box.
“Tools like our Total Source Tracker help clients find out if the media sources they are paying for are converting the highest number of completed applications, or if there are other sources—like job aggregators or search engine traffic—that are giving them better results. If so, knowing how to optimize your site to take advantage of this traffic can help you maximize your ROI.”
To register for the September 15th webinar presentation, or to learn more about NAS’ comprehensive metrics tools, including Total Source Tracker, please contact Caroline Slomski at cslomski@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Caroline Slomski, Interactive Marketing Strategist, and Kevin Hawkins, National Internet Strategist for NAS, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully combining powerful new metric tools—tools that can map candidate activity through to application—with SEO techniques to increase their return on media investment and drive more qualified candidates to apply. All at a fraction of what most companies invest in print ads and online postings.
“Until recently, HR organizations relied heavily on media feedback and candidate self-sourcing tools to guide their sourcing decisions,” said Slomski. “However, most media metrics only report the number of clicks, impressions and other means of measuring initial engagement. And candidate self-sourcing—asking candidates to identify what source drove them to the application on a form within the ATS—offers organizations unreliable information at best. Our metrics can track through to the ATS, giving our clients a far more reliable method of source tracking than media feedback or an aided drop-down box.
“Tools like our Total Source Tracker help clients find out if the media sources they are paying for are converting the highest number of completed applications, or if there are other sources—like job aggregators or search engine traffic—that are giving them better results. If so, knowing how to optimize your site to take advantage of this traffic can help you maximize your ROI.”
To register for the September 15th webinar presentation, or to learn more about NAS’ comprehensive metrics tools, including Total Source Tracker, please contact Caroline Slomski at cslomski@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Monday, August 10, 2009
New Career Site by NAS HelpsHelzberg Diamonds Shine
New Career Site by NAS HelpsHelzberg Diamonds Shine
Employment Culture Featured to Attract A-Level Talent.
August 10, 2009 – www.helzberg.com/careers
Maximizing the impact of career site positioning and the intrinsic value it places on an organization as an employer of choice is something that Helzberg Diamonds embraces and endorses. To strategically position themselves apart from their competition, the Human Resources Department at Helzberg Diamonds made the decision to have NAS Recruitment Communications develop a career site that enhances the candidate experience.
“Helzberg wants job candidates to better understand their work culture, benefits and opportunities. With our creation of a new career site and accompanying employment video, they have successfully positioned themselves as a progressive, front-runner in talent acquisition,” said C.T. Trivella, Director, NAS Kansas City. “Helzberg Diamonds takes great pride in the messaging on their career site, and has worked closely with NAS to reinforce and communicate their employment value proposition.”
According to Daphne Means, Director of Recruiting and HR Field Operations for Helzberg Diamonds, “We’ve seen such positive results from our new employment site, thanks to the partnership we have with NAS. Now applicants can truly understand what it’s like to work at Helzberg Diamonds and know what our company stands for...which ultimately leads to a higher-quality applicant pool.”
“Because of the work we’ve done with NAS,” she continued, “more and more job seekers come directly to our website to get information on careers with Helzberg Diamonds. This is an investment that will continue to pay off as we reduce our reliance on other costly advertising methods, such as job boards, to get our employment brand recognized.”
To find out more about how NAS Interactive can create a customized career site for your organization, contact Connie Poll, cpoll@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Employment Culture Featured to Attract A-Level Talent.
August 10, 2009 – www.helzberg.com/careers
Maximizing the impact of career site positioning and the intrinsic value it places on an organization as an employer of choice is something that Helzberg Diamonds embraces and endorses. To strategically position themselves apart from their competition, the Human Resources Department at Helzberg Diamonds made the decision to have NAS Recruitment Communications develop a career site that enhances the candidate experience.
“Helzberg wants job candidates to better understand their work culture, benefits and opportunities. With our creation of a new career site and accompanying employment video, they have successfully positioned themselves as a progressive, front-runner in talent acquisition,” said C.T. Trivella, Director, NAS Kansas City. “Helzberg Diamonds takes great pride in the messaging on their career site, and has worked closely with NAS to reinforce and communicate their employment value proposition.”
According to Daphne Means, Director of Recruiting and HR Field Operations for Helzberg Diamonds, “We’ve seen such positive results from our new employment site, thanks to the partnership we have with NAS. Now applicants can truly understand what it’s like to work at Helzberg Diamonds and know what our company stands for...which ultimately leads to a higher-quality applicant pool.”
“Because of the work we’ve done with NAS,” she continued, “more and more job seekers come directly to our website to get information on careers with Helzberg Diamonds. This is an investment that will continue to pay off as we reduce our reliance on other costly advertising methods, such as job boards, to get our employment brand recognized.”
To find out more about how NAS Interactive can create a customized career site for your organization, contact Connie Poll, cpoll@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Thursday, August 6, 2009
Interactive Day Produces Results
Interactive Day Produces Positive Results
NAS Event Helps Entertainment Giant with Talent Search Techniques.
Cleveland, OH (PRWEB) August 6, 2009 –
NAS Recruitment Communications recently hosted an Interactive Day with HMV, one of Canada’s largest retailers of music and games. The goal was to analyze HMV’s current online posting strategies and provide a fresh approach that would result in quality talent acquisition.
The one-day session, involving select job boards in Canada plus personnel from NAS and HMV, provided an opportunity to meet a wide range of interactive providers and learn more about their product offerings, effectiveness and geographical strengths. The invitation prompted interactive providers to think outside the box and offer solutions appropriate to HMV’s unique recruitment needs and challenges. This proactive and structured approach also allowed NAS to make recommendations based on recruitment best practices and lend its expertise with contract negotiations.
“In a tight economy and in an evolving recruitment landscape, it is necessary to help our clients identify online products and services that work around their budgets, while providing them with the best return on investment,” said Franz Yap, Director of Business Development for NAS Toronto. “With so many innovative online products and services out there, it is important for us to partner with our clients and help them understand which sites best address their recruitment needs and challenges. Hosting an Interactive Day with HMV allowed our client to make more informed decisions with regards to their online spend.
“In the end, the Interactive Day was very successful,” Yap continued, “in determining the best online solution for our client. It was a day of discovery, learning and innovation for everyone.”
We, in Milwaukee, have arranged Interactive Days for many of our clients, and would be pleased to provide the service for you. Contact cpoll@nasrecruitment.com for more information.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
NAS Event Helps Entertainment Giant with Talent Search Techniques.
Cleveland, OH (PRWEB) August 6, 2009 –
NAS Recruitment Communications recently hosted an Interactive Day with HMV, one of Canada’s largest retailers of music and games. The goal was to analyze HMV’s current online posting strategies and provide a fresh approach that would result in quality talent acquisition.
The one-day session, involving select job boards in Canada plus personnel from NAS and HMV, provided an opportunity to meet a wide range of interactive providers and learn more about their product offerings, effectiveness and geographical strengths. The invitation prompted interactive providers to think outside the box and offer solutions appropriate to HMV’s unique recruitment needs and challenges. This proactive and structured approach also allowed NAS to make recommendations based on recruitment best practices and lend its expertise with contract negotiations.
“In a tight economy and in an evolving recruitment landscape, it is necessary to help our clients identify online products and services that work around their budgets, while providing them with the best return on investment,” said Franz Yap, Director of Business Development for NAS Toronto. “With so many innovative online products and services out there, it is important for us to partner with our clients and help them understand which sites best address their recruitment needs and challenges. Hosting an Interactive Day with HMV allowed our client to make more informed decisions with regards to their online spend.
“In the end, the Interactive Day was very successful,” Yap continued, “in determining the best online solution for our client. It was a day of discovery, learning and innovation for everyone.”
We, in Milwaukee, have arranged Interactive Days for many of our clients, and would be pleased to provide the service for you. Contact cpoll@nasrecruitment.com for more information.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Friday, July 31, 2009
Mapping for Candidates
NAS Puts Geographical Intelligence on the Map
Visualization Adds a New Twist on Market Analysis.
July 30, 2009 – Imagine seeing, in one glance, a regional profile of areas that have the highest concentration of the talent you seek. Using its new mapping capabilities, NAS Insights, the centralized research operation of NAS Recruitment Communications, can help clients visualize exactly where their recruitment efforts should be targeted.
For a recruiting media plan to be successful, employers need to have many “where” questions answered. Where are potential candidates located? Where are major competitors located? Where do large concentrations of diverse populations exist? NAS Insights is equipped to bring visual clarity to these questions with unrivaled mapping expertise.
NAS Insights mapping solutions can help determine key locations for print media and radio advertising. Maps can also pinpoint heavily traveled highways and roads to support a billboard campaign, or target highly populated cities to support the use of direct mail. They can even be used to calculate the most favorable local recruiting areas based on miles or drive time.
“Maps take market strategy to the next level by providing a visual component to support and fine tune recruitment efforts,” said Kathleen Anne Gaiser, Research Analyst and NAS mapping expert. “Understanding a company’s market is paramount in making informed decisions and making sure recruitment dollars are optimized.”
NAS Insights can create customized maps to assist businesses in any industry with recruiting and workforce planning. For more information, contact Connie Poll, cpoll@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Visualization Adds a New Twist on Market Analysis.
July 30, 2009 – Imagine seeing, in one glance, a regional profile of areas that have the highest concentration of the talent you seek. Using its new mapping capabilities, NAS Insights, the centralized research operation of NAS Recruitment Communications, can help clients visualize exactly where their recruitment efforts should be targeted.
For a recruiting media plan to be successful, employers need to have many “where” questions answered. Where are potential candidates located? Where are major competitors located? Where do large concentrations of diverse populations exist? NAS Insights is equipped to bring visual clarity to these questions with unrivaled mapping expertise.
NAS Insights mapping solutions can help determine key locations for print media and radio advertising. Maps can also pinpoint heavily traveled highways and roads to support a billboard campaign, or target highly populated cities to support the use of direct mail. They can even be used to calculate the most favorable local recruiting areas based on miles or drive time.
“Maps take market strategy to the next level by providing a visual component to support and fine tune recruitment efforts,” said Kathleen Anne Gaiser, Research Analyst and NAS mapping expert. “Understanding a company’s market is paramount in making informed decisions and making sure recruitment dollars are optimized.”
NAS Insights can create customized maps to assist businesses in any industry with recruiting and workforce planning. For more information, contact Connie Poll, cpoll@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
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